AI Insights · Timothy · April 2021
Top 5 Drawing & Coloring Apps in Latin America: Q1 2021 Performance
A Sensor Tower analysis reveals the Q1 2021 performance of the top drawing and coloring apps in Latin America. Insights show varying trends in downloads and user engagement across the unified platform.
In the first quarter of 2021, the drawing and coloring app category saw diverse user engagement in Latin America. Our data at Sensor Tower provides a closer look at the performance of the top 5 applications on the unified platform.
Color by Number：Coloring Games experienced a fluctuating trend in downloads, peaking at 69K in mid-March before dropping to around 39K by the end of March. Weekly active users (WAUs) followed a similar pattern, with a notable increase to 257K in mid-March and then a decrease to 160K.
For Colorfy: Coloring Book Games, downloads saw a gradual increase from 20K at the start of the year to 25K at the quarter's end. WAUs peaked at 75K in early March and ended the quarter with a slight uptick to 73K.
Pixel Art － Color by Number, published by Easybrain, demonstrated significant download numbers, starting at 300K and reaching an impressive 341K by the end of March. The app's WAUs showed steady growth, rising from 1.88M to 1.91M during the quarter.
AI Games FZ's Polysphere: Art Puzzle 3D saw a varied download trend, with numbers dipping to 7.8K in mid-January, then climbing to 29K by the end of March. WAUs had a notable increase from 23K to 46K in the last week of March.
Lastly, Kids Drawing Games 3-5 years from Bini Bambini Academy displayed a mixed trend with downloads peaking at 49K in late January and leveling to 20K by the quarter's end. WAUs saw a peak of 75K in early February before settling at 41K in the last week of March.
While revenue data for these apps reveals varying trends, it's clear that the drawing and coloring category remains popular among users in Latin America. For more detailed insights, Sensor Tower's platform provides an in-depth analysis of app performance metrics.
